The American Academy of Nursing announces the 2002 Media Award winners
Article Outline
The 2002 American Academy of Nursing Media Award winners were announced at the academy's induction banquet held November 2, 2002, in Naples, Florida. The role the media plays in enhancing the image of nurses and nursing cannot be underestimated. The media communicates and makes accessible nursing's key contributions to the general public and to the evolution of health care. This year's winners include:
•Johnson & Johnson: the Campaign for Nursing's Future The campaign's “Dare to Care” television ad depicting culturally diverse registered nurses providing healing care was promoted during the 2002 Winter Olympics, educating a world-wide audience as towhat nurses do and encouraging them to join the nursing profession.
•Brain & Memory: Forever Young, a Guide to Life After 50 In conjunction with the NBC Today Show series “Forever Young: A Guide to Life After 50,” Graham McDougall and Molly Wagster were able to discuss their findings on the physiological changes that can cause memory loss in older adults and preventive methods achieved through cognitive stimulation.
•Disseminating Nursing Research to the Public: Pre-operative Fasting This media campaign ensured wide dissemination of the study, showcased nurses and nursing research, and increased the visibility of AJN as the official publication of the ANA.
Honorable Mention Awards
•Borning Cry
•Caring at the End of Life
•Project Toolbox
•Nursing: The Power to Make a Difference
•Toolkit for Nursing Excellence at the End of Life Transition (TNEEL).
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