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Media competencies for nurses: A Delphi study

      Highlights

      • Media raises awareness about important health issues, provides guidance to protect and promote health, and shapes policies. However, nurses are seldom included in health news media.
      • Strategic use of media is important for advancing health equity, as outlined in the Future of Nursing, 2020 to 2030 report.
      • Nurses need to be skilled in accessing and using media.
      • Defining and advancing media competencies is foundational to promoting media engagement among nurses.

      Abstract

      Background

      Media raises awareness of important health issues, provides guidance to promote health, and shapes health policies. However, nurses are poorly represented in media.

      Purpose

      To propose competencies that can be used to advance nurses’ knowledge and skills in using media to advance health.

      Methods

      A Delphi study design of three successive surveys was employed. The Round 1 survey was sent to 70 nurse media leaders, and 28 (40%) responded. Seventeen respondents (61%) participated in Round 2. The Round 3 survey was not needed.

      Discussion

      These competencies provide direction for academia, healthcare organizations, nursing associations and others who seek to develop the leadership and population health skills of nurses. Ways the competencies can be used are outlined.

      Conclusion

      There is an urgent need to improve population health outcomes by reducing disparities and promoting equity in health and health care. Media engagmeent is an importnat strategy for promoting population health. Additionally, promotion of better media representation of nurses and improved media engagement by nurses and nursing organizations all speak to the importance of advancing media competence.

      Keywords

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